Brand Guidelines · v1.0

Build it right.

The official identity system for FACILE MACILE SOFTWARE DEVELOPMENT LTDA — used across every product, site, and app we ship.

01 — Logo

The mark

A developer-native {FM}; monogram — our geometric FM framed by code braces and a semicolon, in the signature teal gradient. For app icons and favicons the clean FM sits on a glossy teal tile. It also locks up with the Poppins wordmark.

02 — Color

Palette

A near-black foundation with a signature teal. Teal-300 is the primary accent on dark; Teal-600 is used on light surfaces.

Ink
#080B10
Background
#0D1117
Surface
#11161F
Panel
#0E3538
Teal 300 · primary
#8FE3E8
Teal 400
#5FCDD4
Teal 600 · deep
#2B9AA2
Card Light
#DFF1F2
Text
#E7EEF0
Muted
#93A3AD
03 — Typography

Type system

Poppins for display & headings, Inter for body & UI, JetBrains Mono for code & labels.

Display · Poppins 700
Build it right.
Body · Inter 400
A senior software engineering studio crafting custom platforms, web apps, and AI products — from early-stage MVP to enterprise scale.
Mono · JetBrains Mono
{ }   CNPJ 46.835.787/0001-02
04 — Usage

Do & don't

Do

  • Keep clear space around the mark equal to the height of the F.
  • Use Teal-300 on dark, Teal-600 on light.
  • Pair the mark with the Poppins wordmark for primary lockups.
  • Maintain the near-black background for brand surfaces.

Don't

  • Recolor the mark outside the teal family.
  • Stretch, rotate, or add shadows to the logo.
  • Place the dark mark on low-contrast backgrounds.
  • Substitute the wordmark font.